Behind the Screens, Hollywood Goes Hypercommercial 24 years old

Hollywood Goes Hypercommercial

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

Credits

Behind the Screens, Hollywood Goes Hypercommercial Cast

Name	Character
Robert McChesney	as himself
Mark Crispin Miller He was 50, now 75 years old	as himself
Jeremy Pikser He was 0, now 24 years old	as himself

Behind the Screens, Hollywood Goes Hypercommercial Crew

Name	Department