Steve Jobs: Billion Dollar Hippy 12 years old

Evan Davis decodes the formula that took Apple from suburban Californian garage to global supremacy, telling the story of Steve Jobs's rise, fall and triumphant rise again.

Broadly considered a brand that inspires fervour and defines cool consumerism, Apple has become one of the biggest corporations in the world, fuelled by game-changing products that tap into modern desires. Its leader, Steve Jobs, was a long-haired college dropout with infinite ambition, and an inspirational perfectionist with a bully's temper. A man of contradictions, he fused a Californian counterculture attitude and a mastery of the art of hype with explosive advances in computer technology. Insiders including Apple co-founder Steve Wozniak, the chairman who ousted Jobs from the company he founded, and Jobs' chief of software, tell extraordinary stories of the rise, fall and rise again of Apple with Steve Jobs at its helm. With Stephen Fry, world wide web inventor Sir Tim Berners-Lee and branding guru Rita Clifton, Evan Davis decodes the formula that took Apple from suburban garage to global supremacy.

Credits

Steve Jobs: Billion Dollar Hippy Cast

Name Character
Steve Jobs He was 56, 56 years old when he died as Himself (archive footage)
Steve Wozniak He was 61, now 74 years old as Himself
Bob Cringely He was 58, now 71 years old as Himself
Evan Davis He was 49, now 62 years old as Himself

Steve Jobs: Billion Dollar Hippy Crew

Name Department
Laura Craig Gray as Director. Directing
Tristan Quinn as Director. Directing
Steve Jobs: Billion Dollar Hippy poster
Steve Jobs: Billion Dollar Hippy (12 years)

Evan Davis decodes the formula that took Apple from suburban Californian garage to global supremacy, telling the story of Steve Jobs's rise, fall and triumphant rise again.

  • Release day: Wednesday, December 14, 2011
  • Runtime: 49 minutes