The Merchants of Cool 23 years old
How businesses market to American teenagers, and the effect they have together on popular culture.
A documentary on the marketing of pop culture to Teenagers.
Credits
The Merchants of Cool Cast
| Name | Character |
|---|---|
| Greg Berlanti He was 28, now 52 years old | as Himself |
| Jessica Biel She was 18, now 42 years old | as Herself |
| Christina Aguilera She was 20, now 43 years old | as Herself |
| Adam Carolla He was 36, now 60 years old | as Himself |
| Douglas Rushkoff He was 40, now 63 years old | as Himself |
| Fred Durst He was 30, now 54 years old | as Himself |
| Lewis Goldstein | as Himself |
| Malcolm Gladwell He was 37, now 61 years old | as Himself |
The Merchants of Cool Crew
| Name | Department |
|---|---|
| Barak Goodman as Producer. | Production |
| Rachel Dretzin as Writer. | Writing |
The Merchants of Cool (23 years)
How businesses market to American teenagers, and the effect they have together on popular culture.
- Release day: Tuesday, February 27, 2001
- Runtime: 55 minutes