The Merchants of Cool 23 years old

How businesses market to American teenagers, and the effect they have together on popular culture.

A documentary on the marketing of pop culture to Teenagers.

Credits

The Merchants of Cool Cast

Name Character
Greg Berlanti He was 28, now 52 years old as Himself
Jessica Biel She was 18, now 42 years old as Herself
Christina Aguilera She was 20, now 43 years old as Herself
Adam Carolla He was 36, now 60 years old as Himself
Douglas Rushkoff He was 40, now 63 years old as Himself
Fred Durst He was 30, now 54 years old as Himself
Lewis Goldstein as Himself
Malcolm Gladwell He was 37, now 61 years old as Himself

The Merchants of Cool Crew

Name Department
Barak Goodman as Producer. Production
Rachel Dretzin as Writer. Writing
The Merchants of Cool poster
The Merchants of Cool (23 years)

How businesses market to American teenagers, and the effect they have together on popular culture.

  • Release day: Tuesday, February 27, 2001
  • Runtime: 55 minutes